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Frito-Lay goes on offensive for Lay's.

• Authors : Thompson, Stephanie

• Source: Advertising Age. 1/12/2004, Vol. 75 Issue 2, p3-40. 2p. 1 Color Photograph.

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HERE’S A CAMPAIGN THAT BRAGS—BUT VERY HUMBLY.

• Authors : POLLACK, JUDANN

• Source: Advertising Age. 8/24/2015, Vol. 86 Issue 16, p0008-0008. 1p.

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TWO AD JOURNALISTS TRY TO WALK THE WALK—YOU CAN TOTALLY GUESS WHAT HAPPENS.

• Authors : Wheaton, Ken

• Source: Advertising Age. 8/24/2015, Vol. 86 Issue 16, p0032-0032. 1p.

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P&G tests revival of Eagle Snacks brand.

• Authors : Neff, Jack

• Source: Advertising Age. 1/5/2004, Vol. 75 Issue 1, p3-22. 2p.

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Frito claims success, but sales slow for Wow! chip.

• Authors : Pollack, Judann; Kramer, Louise

• Source: Advertising Age. 7/20/1998, Vol. 69 Issue 29, p1-30. 2p. 3 Color Photographs, 1 Graph.

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Frito, P&G ready national launch of Olean chips.

• Authors : Pollack, Judann; Ross, Chuck

• Source: Advertising Age. 2/2/1998, Vol. 69 Issue 5, p1-45. 2p.

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Lay's flavor contest: And then there were 3 ...

• Source: Advertising Age. 2/18/2013, Vol. 84 Issue 7, p5-5. 1p.

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CHICKEN-AND-PEPSI ... CHIPS?

• Authors : Doland, Angela

• Source: Advertising Age. 12/10/2012, Vol. 83 Issue 44, p19-19. 1p.

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Kettle sets out on mission to disprove imitators.

• Authors : Schultz, E. J.

• Source: Advertising Age. 11/26/2012, Vol. 83 Issue 42, p1-1. 1p.

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No-fear ads.

• Source: Advertising Age. 9/21/1998, Vol. 69 Issue 38, p24-24. 1/5p.

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